Why clients come to us

While every organization we work with is different, many find common ground in their reasons for engaging us. Typically, they are trying to overcome one or more of these challenges:

Insight challenges

Revenues have flattened, but they don’t know why
They’re losing customers, but they don’t know whom
They’re entering a new market, but they don’t understand the landscape
Their brand has become less relevant, and they’re struggling to connect with their audiences
They have volumes of data, but do not know how to use it
They lack an understanding of the new customer journey, so touch points are not optimized
They seek a more intelligent, 360 degree view of the customer

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Focus challenges

Their brand is organic — not driven by their organization’s vision or business strategy and developed without structure or rules
Their messages are ad hoc, or their value proposition is inconsistent
They go to market with a “bushel of benefits” rather than tailored messages, and they approach every target the same way
They’re reactionary in how and when they execute campaigns or initiatives
Their website is a series of “bolt-ons” and workarounds
They have silos that prevent them from delivering consistent communications to prospects and customers

Performance challenges

They approach every campaign as if it’s their first
They launch campaigns without establishing clear objectives and KPIs
They are having trouble generating high quality leads
They drive towards opt-ins without having a plan for how to nurture these relationships
They judge creative ideas subjectively without the voice of the customer in mind
They cannot prove marketing’s contribution to revenue in the c-suite

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Sound familiar? If your organization is faced with any of these challenges, we can help.