On Monday, we discussed how strong employment branding leads to talent. It’s pretty straightforward, but today we’re taking it a step further. The benefits of fortifying your employment brand go far beyond recruitment and retention – straight to the bottom line.
Employees who truly believe in your mission and values do better work, and better work results in increased revenues. It’s that simple. These employees are more committed to their company, they stay longer, and their profit margins prove it. Happy employees who are valued and treated well by their managers do more work in a day and actually enjoy interacting with customers.
When employees are happy, the result is infectious. Luckily, it usually spreads to your customers. They can tell when employees look forward to interacting with them, and it’s obvious when an employee is invested in the company’s value. It makes all the difference.
Effective internal and employment branding leads to something that companies know they need but often feels out of reach: consistency. With hundreds of employees, managers wonder how they can possibly unify customer experience with one message of brand value. Committing to internal and employment branding is the answer. Put the message at the heart of everything, and with the help of happy staff members, it will make its way out.
Image via Movéo
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