Every company is worried about branding, and understandably, the focus is usually external. But let’s not forget – strength starts at the core. Building a strong internal brand has greater benefits than many realize.
It’s a simple, yet powerful concept. Companies make promises to customers and do their best to keep them. The most successful companies understand that if employees are aligned with brand promise, every customer interaction becomes an authentic expression of that promise.
Powerful companies craft every customer touchpoint to highlight their brand, whether it’s a website form, email, phone call or purchase. To create that kind of reliable, consistent framework, employees have to be on board. Internal branding is worth the investment.
Here’s some good news – cultivating a strong internal brand might not cost as much as you think. You can do a lot with what you already have. Over the next month, we’ll be sharing five key steps to building an internal brand that works for you.
Image via (cc) Tyler J. Bolken
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