Need a little reading material to take you into the New Year? To conclude our December theme, we’re back with four of our favorite blog posts on lead management from around the web.
This post from B2B Lead Blog, covering MarketingSherpa’s Lead Gen Summit in September, breaks down three crucial parts of lead management: key principles, ideal customer profiles and data to be collected. It’s a good starting point for beginners and a nice, succinct refresher for the pros.
Data, display ads and video are all becoming more instrumental in the lead management process. This post from Social Media Today helps you use them to prepare for the future.
Want to get to know your leads better? This post from Econsultancy will help.
Removing bad data from your database sounds is a great New Year’s Resolution. It’s hard to stay on top of it, but Marketo’s post takes you back to basics and provides motivation to get it done.
Image via (cc) Glaciernps
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