When you work to optimize content marketing, start with a documented content strategy and a strong team for execution. Wondering about the next step? Well, equally important as the people who will put your plan into action are the tools that make it possible. Though it might seem like a given to some, it’s important to note this rule:
As the marketing leader at your company, make sure your team has the tools necessary to get the most out of your content. Killer content, after all, is nothing without successful promotion. And after the promotion stage, effective measurement and analytics tools will tell you what worked and perhaps more importantly, what didn’t.
Whether it’s your content management system, marketing automation program or CRM software, chances are your company could use some updates. Whenever possible, explore the latest developments in tech and advocate for tools that leave your content team ready to go. Really examine where your company is weak, and invest there first. When it comes to content, beauty in execution often means greater returns.
In “The Five New Laws of Content,” our managing partner Brian Davies discusses this Law of Evolution. Brian points out that internet video has become the most valuable content form, but its production comes at a high cost in terms of price, time and equipment. Is it worth it? The statistics say absolutely, yes.
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