Every marketer knows that quality content is necessary for success, but that doesn’t make it easy. Content marketing and content strategy are frequently discussed – but how often are they understood?
How much is too much? Is content curation acceptable? How do I create enough? Do I need a strategy? Who at my company should be involved? How do I build a content team? Does mobile affect content? How do I cut through the noise? How do I keep up with the demands social media?
In the digital age, there’s no shortage of content. With so much of it being thrown at us daily, it is more important than ever to make sure yours provides value. It should create meaning and stimulate your community.
Content marketing is no walk in the park. When it’s done well, it has the power to grow clients’ businesses and directly impact their bottom line. This month, we’re going to teach you to do it yourself.
Stop by next week for more insight into our content marketing creation process. We’ll start with the most critical piece: the roadmap.
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