Marketers and salespeople all agree that the 21st century consumer has changed rapidly in recent years. The digital revolution has changed the game. The basic steps of selling a product or service remain the same – obtain lead, nurture lead, close deal and increase bottom line, but the path to get there is completely different. And to most of us it feels like it’s changing all the time.
This month, we’re talking about the new sales team.
Sales marketing alignment. Integration. Whatever you like to call it. Though marketing and sales departments have a history of not getting along, the digital age calls for a fusion of the two.
Your company is used to the days when the marketing team simply obtained the lead, handing it cleanly over to a salesperson to never have contact again. Now things are a bit messy. Customers want to be constantly engaged, and the sales funnel looks totally different. Marketers are required to exercise their customer service skills more than ever before.
We’ll tell you how to get there. Follow us this month to find out what marketers and sales teams can learn from each other and how to know what degree of alignment best suits your company. We’ll discuss ways to encourage integration and make it easier for all parties involved.
Image via (cc) UW Digital Collections
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