Not unlike last week’s post on LinkedIn, groups are important on Pinterest – especially when it comes to business accounts. Joining popular group boards will be your biggest avenue to getting your company’s name out there and engaging potential leads.
Pinning, at first thought, seems like it could be somewhat aimless, but it doesn’t have to be. Be strategic with your group board activity by joining groups that contain individuals you know you want to reach. Perhaps they are thought leaders in your industry or leaders at large companies that you know could benefit from your product. Next, spend some time in the group and engage those people in a few shared interactions, eventually following them when it feels natural and comfortable.
Group boards will also afford you the opportunity to collaborate with popular Pinterest users or like-minded companies. Engaging with popular users provides the chance to have your brand distributed to their wide follower bases, and collaborating with other companies in your niche helps build relationships that are mutually beneficial. Best of all, if you share values or cultural trends with a certain company, it’s likely that their followers could be interested in your product or services. With that in mind, taking the time to engage in visual exchanges with those companies could really pay off for you in the long run, and eventually, impact your bottom line.
As you’re conducting Pinterest outreach, engaging new followers that might prove useful to you, do be mindful of your collaboration partners. Be discerning, just as you would with a new business partner or colleague, because the types of content they post will reflect on your brand image after you have aligned yourself with them creatively.
Group boards are one of the fastest and most efficient ways to make progress in outreach and new connections.
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