It’s Twitter week on the blog, and we already talked about focusing on engagement. Some Twitter users might feel that’s easier said than done. Today’s post holds the key to increasing engagement by allowing you to understand exactly when to tweet to engage your specific followers. It almost sounds too good to be true.
This analytics tool that allows you to optimize your efforts on Twitter, and it’s completely free. It analyzes both the times your followers are most active and what material they respond to, and recommends when and what you should tweet to best engage them. It even shows you where your followers live and helps you find new influencers in your field.
Followerwonk compares what you’re doing with your followers’ responsiveness, allowing you to hone your Twitter profile to the most effective point for your company. To begin, sign in at the Followerwonk site, and allow it to access your profile. Begin exploring the many ways this extensive information about your network can serve you professionally.
In the B2B marketing world, Followerwonk is especially helpful in building a niche community. You could choose three high-profile Twitter personas in your industry, for example, and analyze their networks. Take a look at their followers, and see how many you have in common. Find the most active profiles with information provided by Followerwonk, including the user’s engagement and retweet rate. To build wider influence, reach out to those influential followers, share their information and respond to their posts. Soon, the relationship will become reciprocal – especially when you both find commonalities between you. Even better, you can excuse yourself from spending time trying to engage those with a 0% response rate. When it comes to being time efficient and effective in social outreach, strategy is everything.
The analytical prowess of Followerwonk is endless. Consider tracking one of your specific B2B marketing campaigns with the tool, looking to see exactly at which points you gained or lost followers. This will tell you what practices to modify, and which to continue to best engage your unique community.
Image credit: See-ming Lee 李思明 SML
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