There are studies to prove that the best Facebook posts use photos, but who needs a study to prove what’s clear to the naked eye? All it takes is a bit of time on the network and some common sense to understand that the most engaging content on Facebook is visual.
B2B marketers should use this aspect of Facebook to their advantage. Often, B2B companies are perceived to be highly technical, complex and unapproachable. Facebook presents a perfect opportunity to show that B2B companies, like any others, are made up of real people who enjoy life and work – and contribute to important industries on a daily basis.
Consider snapping photos of employees during the workday to keep followers engaged, and always post shots from special company events. Tag attendees to recruit action, shares and likes for the page. Users are undeniably drawn to the visual representation of a community, whether it’s in everyday tasks like favorite coffee brews, or happy hour at the annual conference.
As you develop visual, photo-focused Facebook posts, be aware of legal issues. Only post photos that are your own, that you’ve been given permission to share, that are carefully and properly sourced, or are listed as public domain.
To avoid the legal ramifications of sharing photos that don’t belong to you, consider sticking to your own, but dressing them up. Tools like PicMonkey and Infogr.am make it easy to create collages and add text or special effects. With a little time and effort, your photos can look impressive and professional. Your Facebook followers will love them!
Image credit: dan taylor
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