This month, we’re sharing our thoughts on a form of marketing that has exploded in the last few years and continues to surprise even its most frequent users.
Every company understands the need for social media prowess in the digital age, but almost everyone is overwhelmed by the prospect of managing so many channels effectively. The secret? Pick your targets and maximize their potential.
Once you have determined which social platforms are best suited to your business, explore ways to master them. At Movéo, we use Facebook, Twitter, LinkedIn and Pinterest, and we’re going to share our tips for each throughout September. This week we’re getting honest about Facebook.
Facebook is more useful to B2B brands than many marketers think. While the network is often thought of as a consumer destination, it can still serve great purposes for B2B companies. Facebook is a place for both employees and customers to get an inside look at daily culture of your company.
Company culture should be your prime Facebook topic, no questions asked. Use your company’s page to celebrate recent wins and explore challenges recently faced by the company, or maybe the industry as a whole. Highlight an office competition (like Movember!) or community service day, and be sure to include pictures. Share human interest stories that will both engage your internal team and speak to individuals outside the company. Revisit your brand messaging plan and find ways to reiterate it through these Facebook stories.
Don’t abandon your overarching messaging strategy when it comes to social media. The themes remain the same, they’re just tailored to each channel. For Facebook, think company culture, human interest and storytelling.
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