Today we are talking about a part of goal realization that seems obvious, but is one of the most difficult to master: accountability. Company goal sharing often happens in January, with the rest of the year spent hoping that people are doing their part to contribute. Usually, workloads increase, while unexpected projects creep in and dominate communication channels — goals are rarely discussed again until the next year.
We are asking you to take a pledge today that will help your entire company reach its goals. “I will update my team on goal progress, regardless of workload or deadlines.” In our experience, setting aside even 15-30 minutes per week to formulate a company-wide email that illustrates your goal status makes a huge impact. Your team will be more aware of what needs attention, where to focus their energy, and how to help you reach the endgame. By sharing your progress, you invite them to stay committed to the process. Colleagues will be enabled to thrive by your leadership and feel more invested in the company vision.
As a marketing leader within your company, it is likely that your goals have a greater impact on company-wide initiatives that extend beyond your department. For that reason, even colleagues outside your immediate team will appreciate hearing where you stand. Soon, your company will feel energized by your commitment and work as an integrated whole. Together, you will strive to actively reach goals that could have been ignored.
Image credit: AussieGall
(Click here to expand)
