May has come to a close, and summer is here. We have dedicated most of our May posts to strategies for navigating the new B2B sales funnel, and we hope they were helpful to you. As usual, we have also created a roundup of this month’s most helpful B2B marketing posts.
Here, Derek Edmond examines the B2B marketer’s need to address and utilize data. In response to the endless forms of data analysis available, he offers five report strategies he believes are most useful to marketers.
Tony Zambito writes about ever-changing buyer behaviors and the need for marketers to be nimble in their strategies. He summarizes five ways in which buyer habits will continue to evolve and advises that B2B marketers be adaptive and agile.
In this post, Eric Wittlake addresses the current need for B2B marketers to be “always on” and asks how marketers are responding to this consumer demand.
Dawn Westerberg addresses the dilemma of sensing that your marketing campaigns are not standing out from your competitors’ and offers ways to respond and move ahead.
(Image credit: ForestWander)
(Click here to expand)
