Here on our blog, April has been devoted almost entirely to Brand Empathy. We’ve been staying up-to-date on industry news, though, and now we’d like to share our favorite B2B Marketing posts from around the web.
- B2B Marketers Say Twitter is Now but Google + is the Future
By Cynthia Boris, Marketing Pilgrim
B2B Marketing and Circle Research recently produced a Social Media Benchmarking Report for B2B Marketing. An overwhelming 85% of marketers chose Twitter as their most effective social platform, with LinkedIn coming in second at 82%. Unsurprisingly, only 36% of those polled chose Google+ as their favorite network. Though it seems unlikely, this report cites that Google+ will triple its relevance in the next twelve months. What do you think?
- 5 Tactics for Using Google Hangouts for B2B Marketing
By Ryan Conners, Blogger
In case any of you are excited by the prospect of Google+ growth, as cited above, this post outlines five uses for Google Hangouts in B2B Marketing. The social feature, though not always considered a helpful business tool, can work well for product demonstrations, customer relations, market research, business meetings, and re-playing important meetings later for individuals who were absent.
- 10 Questions to Evaluate Your Marketing Effectiveness
By Christopher Ryan, Fusion Marketing Partners
Numbers-focused marketing is an unavoidable part of the B2B industry. CEOs and CFOs count on quantitative statistics to run their businesses effectively, but numbers, however helpful, don’t tell the whole story. There is a qualitative side to marketing that is equally as important, yet it can be hard to measure. In this post, Christopher Ryan offers ten questions to help businesses gauge message-based effectiveness.
- Marketing is in the Throes of a Buyer Revolution
By Tony Zambito, B2B Marketing Insider
The internet has given the buyer the power to have increased control they have always wanted in the buyer-seller relationship. In this post, Tony Zambito describes his findings from qualitative buyer interviews and examines shifts in buyer behaviors. His recommendations for marketers to overcome the challenges presented by the Buyer Revolution are based in combining social science and qualitative behavioral research with the big data and numbers focus of the past.
As we look towards May, we would love to hear about other industry posts you’ve found helpful in the comments below. What are you reading?
(Photo credit: Rowdy Riders)
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