This fall, LinkedIn announced its redesigned Company Pages, which include a number of new features. If you’re looking to reach your target audience and build relationships online, LinkedIn is a powerful resource to do just that.
Here are three simple tips to help you take advantage of the new LinkedIn Company Page features:
Among the recently added features is the opportunity to include a photo on your Company Page. Because this photo helps establish your brand identity, be sure it portrays your company’s brand and appeals to the audience you want to reach.
With a more prominent update stream, your Company Page can clearly communicate relevant information to LinkedIn members. Encourage them to like, comment, and share your updates by creating content that is current and actionable. To promote important content, tap into the Featured Update function, which posts specific updates at the top of your Company Updates stream. It’s an easy way to highlight current news, job opportunities, or product launches.
Take some time to become more familiar with the members who follow your Company Page. What industries and job titles do they represent? Based on your findings, tailor the information on your page to your audience’s needs. Keep their interests in mind when selecting which products and services to showcase, which job opportunities to promote, or what types of content to share. LinkedIn Company Pages feature a redesigned navigation experience, which means you can present plenty of information – but it should reflect what your audience finds most relevant in order to keep them engaged and coming back for more.
Bonus tip: Company Pages now appear on LinkedIn’s mobile & iPad apps. Be aware of how people are viewing your page and play with providing bite-size, on-the-go updates and longer-form content.
How do you plan to spice up your Company Page? Which new features are you most interested in utilizing?
Image credit: Nan Palmero
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