Are you using Pinterest at work? If not, you should be. Now, we’re not suggesting that you spend hours browsing photos of mouthwatering food, creative weddings and expensive clothing while you should be working. Pinterest is a great (and addictive) site for someone who wishes to do any of those things, but it can also be a fantastic tool for marketing departments. When we say you should use Pinterest at work, we mean you should use it for work. Pinterest can help your marketing team become more creative, collaborative and inspired, and all it takes to get started is a few strategically planned pinboards.
Here are a four pinboards every marketing department should create and use:
A brainstorming board. Brainstorming is a visual process. That’s why you can always find marketing folks scribbling on whiteboards and Post-It notes during brainstorming sessions. Think of Pinterest as the digital version of these old-school tools. As you brainstorm ideas for next year’s marketing plan, next month’s special promotion or next week’s blog post, pin images that spark your imagination and inspire ideas to your department’s brainstorming pinboard. Then, refer back to your pins when your creative juices have stopped flowing. One image might be all it takes to trigger your next big idea. As you get more comfortable with Pinterest, you might even consider creating a separate brainstorming board for each new project you pursue.
A success board. It never hurts to have a reminder of your past achievements close at hand. Pin images of your team’s best work to a success board and refer to it whenever you need an extra dose of motivation.
An inspiration board. Did you stumble upon beautiful logo, sleek website or clever ad you want to share with your team? Pin it to your inspiration board. After awhile, this board will become a perfect place to visit when you need to push your team or yourself to raise the bar.
A brand board. Why not create a pinboard version of your brand guidelines? Pin your logo, graphic elements, and even swatches from your color palate to your branding board. It will serve as an at-a-glance reference for your whole team.
These boards are just a few of the many opportunities that Pinterest presents for marketing departments. As you get more comfortable with the site, we’re sure you’ll find many new, productive ways to use it. Have you had success using Pinterest as a tool for your marketing department? Let us know in the comments.
Featured image via: Mashable Social Media
(Click here to expand)
