Here’s a new term for your B2B marketing jargon dictionary: magnetic content. If you haven’t heard it already, you will. Marketers in both the B2B and the B2C spaces have been using the term to describe any kind of content “that attracts rather than distracts.” If you’re still confused, don’t worry. We’re here to break down the buzzword.
In our opinion, magnetic content meets the following criteria:
- It doesn’t interrupt. If people seek out your content on their own accord, it might be magnetic. If they come into contact with it through an interruption (think pop-up ads), it’s definitely not magnetic.
- It provides something useful. If your content provides information on how to save money, be more successful at work, or solve a problem, it might be magnetic. If the sole message in your content focuses on sales, it’s definitely not magnetic
- It encourages sharing and engagement. If people feel that your content is just so good that they need to forward it to a friend or interact with others who are digesting it, it might be magnetic. If they’d never consider sharing your content, it’s definitely not magnetic.
Jargon though it may be, we think “magnetic content” is a great way to describe content that really works. Will you be adding this term to your lexicon?
Featured image via https://itsyourcall.com/
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