If you run any kind of content marketing program, chances are you’ve tried your fair share of content planning tools. Content marketing can be complex, but the right tools can make the process almost pain-free. Here are a few of our favorites:
DivvyHQ
We mentioned DivvyHQ in a recent post on social media tools, but it’s worth bringing up again. This spreadsheet-free app allows you to organize all your content ideas, set up monthly content calendars, manage deadlines and schedule posts. Our favorite part is the feature that reminds your co-workers to provide you with that piece of overdue content so you don’t have to.
Sprout Social
Much like DivvyHQ, Sprout Social allows you to publish and schedule updates and send tasks and assignments to your team. However, what sets this product apart is its robust reporting and analytics and CRM features. We’ve had some great results with Sprout’s discovery tools, which mine social media to find people who need your product or service. The tool’s beautiful analytics reports are an added bonus.
Google Calendar
If you like to keep things simple, Google Calendar might be the content planning tool for you. We know a lot of marketers who simply schedule their content as appointments on their calendar and then send reminders to complete tasks and follow up with staff. Though it’s not as robust as DivvyHQ or Sprout Social, the flexibility, cost and on-the-go availability of Google Calendar makes it a viable option for content planning.
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