It’s time again for our monthly “faves” list of great B2B marketing posts from across the web. Here’s what we were digging in July:
B2B Content Marketing Strategy Checklist via Velocity Partners
Content marketing can be a complex and time consuming pursuit, but it doesn’t have to be. We think this workbook from Velocity Partners is a great way to get your strategic plans in order and get your content marketing efforts off to a smooth start.
The Paradox of Choice: Why More is Less via The Fearless Competitor
Has your brand experienced a drop in online customer engagement even though you’ve been ramping up your digital marketing efforts? Perhaps you’re giving your audience too many choices. We’re always interested in new ideas about the intersection between psychology and marketing, and this article really hits the mark.
The Balancing Act of Email Marketing via BuyerZone’s About Leads
We believe that strategy and planning is a necessary ingredient of any successful marketing effort, but it’s especially essential in complex email marketing campaigns. That’s why this article, which focuses on the importance of defining goals, behavioral triggers, targets and messaging before embarking on an email marketing campaign, is right up our alley.
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