TechCrunch reports confirmation that Yahoo will be announcing a partnership with the CBS Audience Network to serve video advertising and provide content through Yahoo TV. The CBS addition will be the largest percentage of content on Yahoo TV, joining Fox and NBC. The CBS Audience Network is currently providing content through it’s own web site, MSN, iTunes, YouTube Comcast’s Fancast, and AOL, with over 300 partners overall. Yahoo tested the relationship with CBS with a previous deal to stream local news and sports videos in sixteen metro areas, and content related to its 60 minutes program.
As more mainstream media companies begin partnerships to control revenue from consumers viewing content online This partnership with CBS makes MSN’s deal with HP seem like backwards thinking. As more people go to the Internet to watch television programs more advertisers are testing the digital waters.
Publishers are testing the digital environment with Yahoo as well. According to the c|net’s Caroline McCarthy, “the participant count for Yahoo’s local Newspaper Consortium advertising project is now up to 779 publications; members of the consortium will be the first to use Yahoo’s AMP technology when it debuts later this summer.”
As much as Microsoft and industry analysts want to count out Yahoo they are still #2 in search traffic, more than double the traffic of MSN. With each of these new offerings Yahoo is showing why they are #2 and why they are very relevant to advertisers looking past the Giant, Google.
Healthcare organizations who are already advertising on television will now have a major network to look to in testing new advertising avenues as consumers habits begin the, most likely decade long, period of change and adoption of new technology.
