This week I was fortunate to attend the ROI Revolution Comprehensive Training Series at the Westin in Rosemont, IL (just outside Chicago). The presenters were extremely knowledgeable and covered a vast amount of information regarding Google Analytics. The training was broken out into 6 in-depth modules. Each training module drilled deep into specific details and instructions for the implementation of Google offerings. The training went beyond the tracking and reporting of website activity, it covered methods to successfully use Google analytics to optimize ppc campaigns. The live Q&A was also extremely helpful, and I benefited from other participants’ questions. The MP3 file of each module plus the workbook was a nice take away. Just today I went to the ROIs blog to read more on the topic of tagging offline ads. With the evolving Google offering taking advantage of trainings is key to managing successful search campaigns.
Dan Murray, Manager, Emerging Media
