Corporate blogging is still fairly rare, with only a few big companies choosing to blog. When Movéo Integrated Blog began we realized that this was not just something we wanted to be Bob and Brian’s responsibility. For many companies blogging seems like something that only upper management should be involved in. Movéo began this way, opening up the blog to department managers. The plan has always been to slowly open up the blog to a larger number of employees.
While limiting the blog initially to department managers, those managers soon found that either they weren’t familiar with the technology or they didn’t have the time to write. So they asked their employees to either write the posts, and have them proof them, or they wrote them and asked someone to enter them into the blog.
Employees who normally don’t interact with clients started getting excited, the blog means recognition publicly of their expertise. Soon employees were communicating more across departments talking about what someone posted on the blog.
When a corporate blog is opened up to employees it benefits the business in more ways than just taking the load off of management to produce content. The corporate culture is given a boost.
