As Google maintains a commanding role on the Internet, more and more companies are looking to get their name out on the famous search engine. However, Google sets strict parameters on the length, style and specifications of any paid ads that are submitted to them. Consequently, writing them can get complicated.
On one hand, Google’s character limit (25 for the headline and two descriptor lines at 35 characters each) can be seen as a grammatical and contextual challenge. Manipulating letters and punctuation becomes an intricate puzzle that can be both stimulating and exciting. On the flip side, this time consuming task easily frustrates me when I barely exceed the character maximum or can’t make my limited working engaging enough. So how do I cope? I throw on my headphones; find an iTunes library that satisfies, and get to work. After all, if increasing a client’s Google presence can help enhance their brand, then what I’m doing here at Movéo is worth it.
Author: Vicki Treptow, Copywriter
