OAKBROOK TERRACE, ILLINOIS – Movéo Integrated Branding, a hybrid brand consultancy and marketing communications firm, is pleased to announce the promotion of Irene Westcott to Director of Content Services. Westcott will oversee the firm’s Content Marketing offering, one of its fast-growing disciplines, that focuses on developing strategy around the creation and distribution of content to drive customer engagement.
Westcott, who previously served as Creative Director at Movéo, will now manage content marketing initiatives for a number of the firm’s clients. This includes helping them assess audience content needs, develop robust content supply chains and better align content with the customer purchase cycle. Westcott brings nearly 20 years of creative direction and writing experience to her new role, including six years of service with Movéo.
“The area of content strategy, sourcing and development has been a growing one for Movéo. We are confident in Irene’s ability to guide the firm and its clients to new heights within this continuously evolving area of our offering,” said Angela Costanzi, Vice President of Creative Services at Movéo. “We look forward to enhancing our ability to help our clients implement smart, effective content programs that help them improve their positions in the marketplace and produce long-term growth for their businesses.”
About Movéo Integrated Branding
Named a Top 3 Agency by BtoB magazine, Movéo collaborates with its clients to build extraordinary brands in select marketplaces. The firm’s integrated services –– research, brand strategy, media, interactive and creative –– help clients align their brands with their overall business strategies to produce bottom-line results. Movéo clients include Sparton Corporation, CareerBuilder, Molex, Cardinal Health, Loyola University Health System, Psion Technologies and Landis+Gyr. For more information on Movéo, visit www.moveo.com.
