One of the largest health systems in Michigan has tapped Movéo Integrated Branding to handle their branding and marketing efforts. Mercy Health Partners was formed earlier this year through the merger of four hospitals in Western Michigan.
Movéo plans to build on the momentum of Mercy’s “Stronger As One” campaign, which highlights the robust services and new expertise available to western Michigan residents as result of the merger.
“We’re thrilled that Mercy Health Partners chose to partner with us for the next critical phase of their development,” said Bob Murphy, Partner at Movéo. “We’re already at work on branding and marketing programs that will help them shore up their position as an area leader.”
About Movéo Integrated Branding
Currently celebrating its 20th Anniversary, Movéo Integrated Branding collaborates with industry leaders such as Hospira, Siemens, Loyola University Health System and Resurrection Health Care to build extraordinary brands. The agency’s integrated services – research, brand strategy and marketing communications – help brand owners align their brands with their overall business strategies to produce bottom-line results. For more information, visit www.moveo.com or call 630-570-4800.
About Mercy Health Partners
Mercy Health Partners is the second largest health system in western Michigan with more than 4,300 associates, and some 21,000 inpatient discharges and 137,000 emergency/urgent care visits annually. The system is composed of four hospitals and 375 physicians and offers a number of exclusive specialty physician care services for the region.
