OAKBROOK TERRACE, ILLINOIS, – Movéo Integrated Branding, a full-service branding and communications firm, announced today that it has engaged with Flexible Steel Lacing Corporation, the world’s leading supplier of conveyor belt maintenance solutions, in a global branding initiative.
Flexible Steel Lacing Corporation, whose corporate headquarters is located in Downers Grove, Illinois, will celebrate its 100 year anniversary in 2007. Known in many quarters by its Flexco� product brand, the company is looking to align its wide portfolio of conveyor belt product brands with its corporate brand.
“Over the years, Flexco has built its identity around brand names that are extremely well-known and respected. The company thinks the time is right to give greater meaning to its corporate brand as well,” said Kevin Randall, Movéo’s Director of Brand Development.
The branding initiative, which will start with a research assignment, will ultimately help the company create greater awareness among its customers, subsidiaries and partners of the value of its combined enterprise. “It’s all about giving all stakeholders a better understanding of the full range of what Flexible Steel Lacing Corporation can offer,” said Randall.
About Flexible Steel Lacing Corporation
Flexible Steel Lacing Corporation is a single source for maximizing belt conveyor uptime, productivity and safety. Flexco� products are available through a select, worldwide network of qualified belting and industrial supply distributors. For more information, visit www.flexco.com.
About Movéo Integrated Branding
Working in collaborative partnership, Movéo helps its clients build extraordinary brands in select marketplaces, including healthcare and business-to-business. The agency’s integrated services – research, brand strategy and marketing communications – have helped brand owners such as Motorola, SBC and TDK Corporation align their brands with their overall business strategy to produce bottom-line results. For more information on Movéo visit www.Movéo.com
