OAKROOK TERRACE, ILLINOIS, Movéo Integrated Branding, a full-service branding and communications firm, announced today that it and its strategic partner in Europe, dieleutef�1/2rkommunikation, have launched a global re-branding assignment for enteo (formally NetSupport GmbH). enteo is a leading developer of automated electronic software distribution technology.
Enteo’s strategic focus on generating value for its customers is at the heart of its decision to create a bold new brand. “NetSupport has been empowering clients for the past nine years. It is the right time for it to re-brand itself as enteo, a global player with single brand identity.” said Brian Davies, a partner at Movéo.
The idea of developing a single global brand was sparked by the company’s expansion. Over the past decade enteo had grown from a Germany-based enterprise into a focused software solutions provider with offices multiple countries. Despite a proud history, there was a growing feeling that it was time to adopt a new name that could be protected worldwide.
“The logo and other identity elements represent a migration from the past, but they now clearly show the company’s individuality. It’s been done with a simplicity and sophistication which more aptly represents the company as it is today,” said Davies.
The re-branding effort, which includes a new logo, web site, advertising campaign, direct mail and other materials will be developed and integrated by dieleutef�1/2rkommunikation working in concert with Mov�o, which will be responsible for the brand launch in the US market. All the company’s brand communications will link the new name and identity to enteo’s core strengths– its knowledge and experience and its focus on generating value through innovative client partnerships. The US brand launch is focused around the Gartner Symposium ITXPO 2004 to take place October 17-22 in Orlando, Florida.
About enteo Software, Inc. Germany-based enteo markets automated electronic software distribution (ESD) technology that gives enterprises point-and-click control to roll out new Microsoft Windows software and manage desktops faster, easier and more affordably than competing products. The company and its U.S. affiliate has 1,600 customers worldwide. For more information, visit www.enteo.com
About dieleutef�1/2rkommunikation For over nine years, dieleutefrkommunikation (“the communication people”) has focused on business to business communications for companies targeting small-and medium sized businesses in the technology sector. With extensive integrated communications capabilities, the firm provides a wide range of marketing services for clients such as IBM, SAP and Honeywell in the German, Austrian and Swiss markets. For more information, visit www.dieleute.ag
About Movéo Integrated Branding Working in collaborative partnership, Movéo helps its clients build extraordinary brands in select marketplaces, including healthcare and business-to-business. The agency’s integrated services– research, brand strategy and marketing communications– have helped brand owners such as Motorola, SBC and TDK Corporation align their brands with their overall business strategy to produce bottom-line results. For more information on Movéo visit www.moveo.com
