OAKBROOK TERRACE, ILLINOIS – Movéo Integrated Branding, a hybrid branding and integrated communications firm, has announced that its launching the BrandLab Forum, a series of events hosted by leading academic institutions in the U.S. and abroad. Through a series of presentations, brainstorms and roundtable discussions, Movéo will partner with the institutions to exchange ideas on the future of branding. Phase 1 of the BrandLab Forum will include speaking engagements at the Harvard Business School, the University of Chicago’s Booth School of Business, the University of Southern California’s Marshall School of Business, and Northwestern University’s Kellogg School of Business. Each of the engagements will feature Kevin Randall, Movéo’s Director of Brand Strategy & Research. Randall has led numerous global branding efforts for Siemens, Pfizer, GE, and other blue-chip organizations. He will be discussing several topics of interest, including the importance of branding in a slow economy –– a topic he explored in a recent article on businessweek.com (“Time for a Brand Stimulus Package,” March 16, 2009). “Movéo has a long history of collaborating with colleges and universities,” Randall said. “Not only do we actively partner with a number of institutions as clients, but we also value the fresh ideas and intellectual rigor that they can bring the topic of branding.” About Movéo Integrated Branding Movéo collaborates with its clients to build extraordinary brands in select marketplaces, including higher education. The firm’s integrated services –– research, brand strategy, media, interactive and creative –– have helped its clients align their brands with their overall business strategies to produce bottom-line results.
