OAKBROOK TERRACE, IL, – Movéo Integrated Branding, an integrated brand consultancy and communications firm currently celebrating its 20th anniversary, has been chosen to develop and launch a new brand for a division of Richardson Electronics, Ltd.
Recently renamed Canvys, the division specializes in visual technology solutions for healthcare, digital signage and Original Equipment Manufacturer (OEM) applications. Movéo has developed a new brand identity for Canvys that includes a logo, color palette and usage guidelines.
Also in development is a brand launch campaign, featuring a new Web site, sales presentation, collateral materials, and a tradeshow booth concept. The booth will be unveiled at the annual meeting of the Radiological Society of North America (RSNA), happening Nov. 30 – Dec. 5, 2008 in Chicago. The event will also mark the official debut of the new Canvys brand.
“Launching a new brand is one of the most exciting things we can do for a client,” said Bob Murphy, Partner at Movéo. “Canvys is an innovative company that is shaping the future of visual technology, and we’re honored to help them take their business to the next level.”
About Movéo Integrated Branding
Currently celebrating its 20th Anniversary, Movéo Integrated Branding collaborates with industry leaders such as CareerBuilder.com, Siemens, U.S. Robotics and Resurrection Healthcare to build extraordinary brands. The agency’s integrated services – research, brand strategy and marketing communications – help brand owners align their brands with their overall business strategies to produce bottom-line results. For more information, visit www.movéo.com or call 630-570-4800.
About Canvys
Formerly known as the Richardson Electronics Display Systems Group, Canvys is a leading provider of advanced visual technology solutions for companies all over the world. It is based in LaFox, IL, at the Richardson Electronics corporate campus. For more information, visit www.display.rell.com.
