CHICAGO, ILLINOIS – Movéo Integrated Branding, a hybrid branding and communications company specializing in the business-to-business sector, announced today the launch of a new integrated marketing communications campaign for Landis+Gyr, the leading global provider of integrated energy management solutions.
Targeting executives and key influencers in the electrical utilities industry, the campaign focuses on hot-button issues related to the smart grid –– including the modernization of the nation’s electricity transmission and distribution system to meet future demand growth. The first components of the campaign –– print and online advertising, a landing page, and a white paper on smart grid security –– appeared in select trade media properties in September. The campaign also introduced a new theme line: “Future. Ready.”
“This is the most progressive branding campaign Landis+Gyr has done,” said Michelle Mindala-Freeman, Vice President, Strategy & Brand at Landis+Gyr. “Rather than simply focus on what we make, this campaign focuses on what we make possible on behalf of our customers.”
The campaign, which represents the culmination of months of research and planning, will include a host of online and offline components once fully implemented. It will continue building in intensity into 2012.
About Landis+Gyr
Landis+Gyr is the leading global provider of integrated energy management products tailored to energy company needs, and unique in its ability to deliver true end-to-end advanced metering solutions. Today, the company offers the broadest portfolio of products and services in the electricity metering industry, and is paving the way for the next generation of the smart grid. With annualized sales of more than US$1.5 billion, Landis+Gyr operates in 30 countries across five continents and employs 5,000 people with the sole mission of helping the world manage energy better. For more information, visit www.landisgyr.com.
