Movéo to assist NES Rentals in new brand development strategy.
OAKBROOK TERRACE, IL –Movéo Integrated Branding, a full-service branding and communications firm, recently announced the addition of NES Rentals to its client roster.
A leader in the heavy equipment rental industry, NES Rentals focuses on providing specialty lift equipment to the construction and industrial industries. With operations currently at 120 locations in 34 states, NES Rentals offers more than 750 different types of equipment nationwide. NES Rentals is headquartered in Chicago, IL.
“NES Rentals is excited to partner with Movéo Integrated Branding as part of the company’s strategic initiative to build the NES Rentals brand. We are confident Movéo’s proprietary brand building method will define unforeseen opportunities for our company in this exciting time of growth,” said Michael A. Disser, Vice President of Marketing for NES Rentals.
NES Rentals will engage Movéo to develop the company’s strategic communications plan that will build off of the strengths of the NES Rentals brand and focus on increasing customer loyalty and retention.
“Movéo is excited to partner with a rapidly emerging brand, an industry leader, such as NES Rentals,” said Bob Murphy, a Partner at Movéo. “NES Rentals has a very focused vision that we can leverage to identify opportunities in the marketplace in an effort to build brand value and drive revenues.”
About NES Rentals NES Rentals Holdings, Inc. is one of the nation’s largest full-service companies in the $26 billion equipment rental industry. The company focuses on renting specialty lift and general equipment to industrial and construction end users. It rents more than 750 types of machinery and equipment, and distributes new equipment for nationally recognized original equipment manufacturers. NES also sells used equipment as well as complementary parts, supplies and merchandise and provides repair and maintenance services to its customers. In addition to equipment sales and rental business, NES is the second largest supplier of traffic safety services to the construction industry. Through its nearly 3,000 employees at 120 locations in 34 states, NES Rentals is a leading competitor in each geographic market it serves. Additional information about NES Rentals is available at www.nesrentals.com.
About Movéo Integrated Branding Working in collaborative partnership, Movéo helps its clients build extraordinary brands in select marketplaces, including healthcare and business-to-business. The agency’s integrated services – research, brand strategy and marketing communications – help brand owners align their brands with their overall business strategy to produce bottom-line results. For more information on Movéo call 630-570-4800 or visit www.moveo.com.
