OAKBROOK TERRACE, IL – Movéo Integrated Branding, a full-service branding and communications firm, announced today that it has been engaged by Alter+Care, an affiliate of The Alter Group, and the American Academy of Pediatrics (AAP).
Alter+Care is a pioneer in owning and operating real estate for hospitals, and through the years they have expanded the business to include more services. Movéo is working with Alter+Care to define their brand to reflect these changes and then to deploy the brand into the marketplace through an integrated campaign.
“We chose Movéo for their extensive branding and healthcare marketing experience, which is vital when developing communications for our customers,” said Tom Silva, Vice President of Marketing at The Alter Group.
The American Academy of Pediatrics has engaged Movéo to develop a new brand identity for their young member groups, which includes developing a new strategic name, logos and tagline.
“We are looking to better serve our medical student, resident and young physician members, and the first step is to establish a solid brand identity,” said Julie Raymond, Manager, Resident Initiatives at AAP.
“Leveraging unique marketing and communications methods for each of these clients, we are refreshing these brands to drive continued success,” said Robert Murphy, a partner at Movéo.
About Alter+Care
Alter+Care is an integrated, comprehensive consulting services company that plans, develops, finances, markets and manages healthcare real estate assets. As the healthcare services affiliate of The Alter Group, the firm shares the national recognition, ownership perspective, financial stature and knowledge to provide comprehensive services such as competitive financing terms, significant property acquisition capability, transaction management knowledge, in-house construction, tenant leasing and property management skills.
The firm is ranked as the 5th largest healthcare real estate services firm by Modern Healthcare magazine and has ranked in the top 10 for the past six years.
About AAP
The American Academy of Pediatrics is an organization of 60,000 primary care pediatricians, pediatric medical subspecialists and pediatric surgical specialists dedicated to the health, safety and well being of infants, children, adolescents and young adults.
About Movéo Integrated Branding
Working in collaborative partnership, Movéo helps its clients build extraordinary Healthcare brands. The agency’s integrated services — research, brand strategy and marketing communications — have helped brand owners such as Resurrection Health Care, Loyola University Health System, and St. James Hospital and Health System align their brands with their overall business strategy to produce bottom-line results. For more information on Movéo call 630-570-4800 or visit www.moveo.com
