OAKBROOK TERRACE, IL – Parramatta Group has chosen Movéo Integrated Branding, a full-service branding and communications firm, to design and develop its next generation website.
Driving the redesign is a shift in Parramatta Group’s business model and product focus. As Parramatta moves forward, it will put a greater emphasis on its Control Flow Material Transfer System(TM) or CFMTS(R), while leveraging the brand equity of its parent company, Flexco.
“Now that our business model has changed, we need to align the website with these changes,” said Mark Walde, General Manager of Parramatta Group. “We are excited about working with Movéo to build brand awareness and generate leads through contacts and user registration.”
Movéo is building the new site from the ground up. The process begins with the definition of an overarching site strategy, including the purpose of the site, followed by the development of customized content management and lead-routing functionality.
“We look forward to addressing the challenges and opportunities that this website brings as it represents Parramatta Group’s first foray into communicating their new business model,” said Dave Cannon, Director of Interactive Services at Movéo. “We are reshaping the brand from an unfamiliar, heavy and highly industrial product to a benefits-driven environmentally safe and efficient solution for material transfer businesses.”
Going forward, Movéo will work closely with the Parramatta Group, using web analytics to drive optimization of both the site and their online marketing efforts.
About Parramatta Group
Parramatta Group provides product solutions to conveyor belt users in the fossil fuel generation, underground coal mining and other large bulk material handling industries. The Parramatta Group headquarters is located at 12151 Rhea Drive, Plainfield, IL 60544. Their phone number is 815-609-7025; fax is 815-609-0566.
About Movéo Integrated Branding
Working in collaborative partnership, Movéo helps its clients build extraordinary B2B brands. The agency’s integrated services — research, brand strategy and marketing communications — have helped brand owners such as Motorola, Siemens, CareerBuilder.com and US Robotics align their brands with their overall business strategy to produce bottom-line results. For more information on Movéo call 630-570-4800 or visit www.moveo.com
