OAKBROOK TERRACE, IL – Movéo Integrated Branding, a full-service branding and communications firm, announced the launch of a new national integrated business-to-business communications campaign for CareerBuilder that supports the company’s consumer Super Bowl XL campaign.
Last year’s CareerBuilder consumer campaign lead to a 30% spike in traffic in February 2005 compared to February 2004, an increase of more than 5 million unique hits. CareerBuilder expects a similar response with the new ads, and wants to communicate this recruitment opportunity to businesses.
For this year’s big game, Movéo implemented an extensive campaign targeting national employers that included online advertisements, a series of HTML emails, direct mail and print advertisements. Movéo also provided tools for CareerBuilder Internal Sales Representatives enabling them to effectively communicate the campaign to their customers and prospects.
“All involved parties benefit from Movéo’s business-to-business campaign,” said Robert Murphy, a Movéo partner. “Businesses take advantage of an enormous recruitment opportunity, job seekers access a greater number of job openings, and CareerBuilder further strengthens its position as the nations leading number one recruitment source.”
The campaign specifically targets hiring authority (human resource professionals and small business owners/management).
Both of last year’s “monkey” advertisements ranked in the top 10 most popular ads from Super Bowl XXXIX, according to USA Today. Recently one of these advertisements was also ranked as TBS’s “Funniest Commercial of the Year”.
About CareerBuilder.com
CareerBuilder.com is the nation’s largest online job site with more than 20 million unique visitors and over 1 million jobs. Owned by Gannett Co., Inc. (NYSE:GCI), Tribune Company (NYSE:TRB), and Knight Ridder, Inc. (NYSE:KRI), the company offers a vast online and print network to help job seekers connect with employers. CareerBuilder.com powers the career centers for more than 800 partners that reach national, local, industry and niche audiences. These include more than 170 newspapers and leading portals such as America Online and MSN. More than 50,000 of the nation’s top employers take advantage of CareerBuilder.com’s easy job postings, 14 million-plus resumes, Diversity Channel and more. Millions of job seekers visit the site every month to search for opportunities by industry, location, company and job type, sign up for automatic email job alerts, and get advice on job hunting and career management. For more information about CareerBuilder.com products and services, visit www.careerbuilder.com
About Movéo Integrated Branding
Working in collaborative partnership, Movéo helps its clients build extraordinary brands in select marketplaces, including healthcare and business-to-business. The agency’s integrated services — research, brand strategy and marketing communications — have helped brand owners such as Motorola, CareerBuilder.com and Resurrection Health Care align their brands with their overall business strategy to produce bottom-line results. For more information on Movéo call 630-570-4800 or visit www.moveo.com
