OAKBROOK TERRACE, IL – Movéo Integrated Branding, a full-service branding and communications firm, announced today the implementation of a brand strategy for Lincoln International, an integrated global M&A advisor.
Lincoln International was recently formed from the joining of Chicago-based Lincoln Partners, Frankfurt-based Peters Associates, and a group of corporate finance professionals in France. The new investment banking firm specializes in mergers, acquisitions and private capital raising for companies interested in mid-market transactions.
“The new brand strategy effectively communicates the many strengths that the newly formed firm brings to their clients,” said Robert Murphy, a partner at Movéo.
Movéo utilized their proven BrandCore process to define the new Lincoln International brand, both internally and externally. Based on those results, Movéo set out a go-to-market communications strategy that was completed on January 10. Various tactics implemented include logo and website redesign, corporate and sales collateral design, a print advertising campaign, direct mail and HTML emails.
“We wanted to work with one firm to create our new branding strategy and to implement the communication strategy,” said Robert Barr, Managing Director of Lincoln International. “Movéo’s experience is clearly evident by their extensive knowledge of business-to-business branding specifically with global companies.”
The new Lincoln International brand will be positioned as follows: The only truly integrated global mid-market M&A advisor, Lincoln International leverages the most exemplary people, expertise, practices and presence in the key markets to return unexceeded value to clients around the world.
About Lincoln International
Lincoln International is a global investment banking firm specializing in mergers and acquisitions and private capital raising for global companies involved in mid-market transactions. The firm’s globally integrated consumer, financial services and industrial teams provide deep industry knowledge and access to buyers, sellers and investors throughout the world. With locations in Chicago, Frankfurt, New York and Paris, Lincoln International provides its clients with senior-level attention, in in-depth industry expertise and comprehensive resources. More information on Lincoln International can be obtained at www.lincolninternational.com.
About Movéo Integrated Branding
Movéo specializes in helping business-to-business organizations better understand, build, express and measure their most important asset their brands. For more than 17 years, Movéo has built brand value for a number of industry leaders, including Littelfuse, SBC, Siemens, Motorola and U.S. Robotics. To learn more about Movéo Integrated Branding, visit www.moveo.com.
