Movéo is preparing to launch a new brand advertising campaign for Triton College to help the River Grove community college increase its student enrollment by building brand preference.
The campaign positions Triton as the “smarter” choice for college education because of its strong academics and low-cost per credit hour, as compared to private colleges and universities in Illinois.
“We have been working intensely with Triton over the past two months, developing a new brand that will enable them to occupy a distinctive space in the crowded education category,” said Brian Davies, a partner at Movéo. The brand is now being translated in identity, outdoor and indoor advertising, newspaper advertising, radio spots, and recruitment materials, the first of which appear in mid-July.
“We’re excited about the launch because we believe that Movéo’s brand-centric approach does a great job of capturing and communicating the differentiating spirit of Triton. We’re looking for the campaign to have an impact on Fall enrollment” said Patricia Granados, Triton’s President.
Late last year, Triton requested proposals from a mix of 12 advertising and communication firms in the Chicago area. Each firm was asked to complete extensive written responses and demonstrate their marketing and creative abilities. Movéo was selected in March over two other competing finalists to win the account.
About Triton College
Triton College offers over 30 degrees in Arts and Sciences, more than 100 career programs, and has an enrollment of over 17,000 students annually. Triton has served the community for over 40 years and is located in the near-West suburbs of Chicago in River Grove, Illinois. For more information on Triton, call 708-456-0300 or visit www.triton.edu/smarter
About Movéo
Movéo is an integrated branding agency dedicated to helping organizations better understand, build, express and measure their brands. The agency offers a continuum of brand-building services, including research, strategy and communications. Since 1987, the agency has collaborated with leading companies, such as Motorola, SBC, U.S. Robotics, and TDK. For more information, call us at 630-570-4800 or Click Here to email us.
