Today’s post is from Bob Murphy, Managing Partner of Movéo.
Our journey began in October of 1987. Over the past 27 years we have seen tremendous changes in our industry, and have navigated significant economic challenges. The fact that we have not only survived, but thrived, is a result of our ability to anticipate the evolving needs of our clients, and the industry.
We have re-engineered the firm three times in the past. This included — adapting the principles of integrated marketing communications introduced by Don Schultz in the early 90s; creating a robust digital offering as sophisticated marketers realized the power of the Web in the late 90s; and innovating the concept of integrated branding in 2003.
In May of 2013 we began to ask ourselves, “what’s next?”
We initiated an exhaustive discovery process to better understand the existing and future needs of our clients and prospective clients. This included secondary sources, as well as a primary study that gathered insights from 400+ senior level marketing executives.
The culmination of the process occurred at a full-day workshop in August of 2013. It was then that a new value chain was identified and the future of Movéo was again forged. Just as we re-shaped the firm in 2003, we re-structured the company around this value chain—data & insights, strategy & planning, and creative technology. The work is guided by our Consulting & Engagement group.
In October of 2013 the concept of 4E (“Fourth Evolution”) was introduced internally. Since then everyone at Movéo has contributed to making 4E a reality. This has included:
All of this was accomplished by a passionate, hard-working team that was also experiencing the busiest period in our 27 year history.
That brings us to November 3, 2014. The launch of 4E.
Ideas are just ideas. Making them a reality is the tough part. It takes smart people. People who care. People who embody the spirit of Movéo. Over the years we have been incredibly fortunate to have these people on our team.
We are excited for the future and the added value we will bring to some of the world’s leading brands.
To learn more, visit the new moveo.com.
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