In 2014, the impact of marketing grew in new and exciting ways. The evolution of technology made content more targeted and engaging, helped marketers uncover valuable insights about their target customers, and made it easier than ever to determine return on investment. In 2015, it looks like this evolution won’t be slowing down.
But why are we evolving? As we continue to change the way we operate, becoming more efficient and targeted in our operations, what is the ultimate goal behind the way we market? The answer is simple: we want to promote business growth, because that’s how we best can impact the greater good and improve our society.
When we introduced our fourth evolution at Movéo, we had two goals in mind: increase our efficiency and help our clients grow. What this points to is a commitment to sustainability, in how we operate and how we structure our business. It also points to a commitment to impact the economy and society as a whole through business growth.
Sometimes, working at a B2B marketing firm, we come across businesses that most people probably don’t know exist: we work with the people in charge of putting barcodes on cardboard boxes, who supply electronics connectors, or manufacture mobile computing devices for manufacturers–definitely not the kinds of businesses that the average consumer comes across in day-to-day life. However, these businesses connect us all, business and consumer: they’re the ones behind the scenes, making sure that our lives run smoothly.
Imagine what would happen if, say, barcodes didn’t scan one day. People wouldn’t be able to buy food or necessities! At Movéo, we help the businesses who keep these processes running efficiently grow and expand. so that we all have access to the necessary, though sometimes unrecognized utility they provide.
This year on the blog, you’ll be hearing a lot from us about how marketing improves the greater good. This month in particular, you’ll hear about how Movéo’s fourth evolution allows us to better make a difference in society and grow more than just business, and you may just see these changes reflected in our marketing.
Next week, we’ll be discussing how B2B marketing promotes economic growth in 2015. Stay tuned!
Photo credit: vait_mcright via Pixabay
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