At Movéo, we believe that effective B2B marketing can bring the smart solutions and increased revenue to more businesses, allowing them to better serve their customers. We strive to create value not only for each of our clients but for the greater communities in which those organizations operate. Among other projects, we’ve designed marketing strategies to connect small businesses to top job applicants and improve smart grid energy management.
Movéo believes in using B2B marketing to help our clients better the world around us. To this end, Movéo worked with pharmaceuticals company Abbott to develop a global program to promote the laboratory medicine profession. Abbott had already created a program, called Labs Are Vital, but needed a way to keep Labs Are Vital relevant in the years to come.
Knowing the importance of data in modern B2B marketing, Movéo began work with an extensive discovery process. The team queried healthcare professionals to determine the influence of healthcare lab work on healthcare decision-making. Finding a discrepancy between the perception of laboratory medicine as a “back room function” and its hefty influence on healthcare decisions, Movéo recognized that the role of laboratory research in evidence-based medicine needed greater appreciation. With this in mind, Movéo helped Abbott to launch the campaign with a new website, video featuring a panel of thought leaders and other print and online collateral.
Movéo continued to employ data strategies after the implementation of Labs Are Vital’s new mission and the project’s launch in Berlin. A market survey in eight countries asked laboratory professionals, physicians and hospital administrators about the relevance of the new Labs Are Vital mission, and found that two-thirds found the projects mission statement relevant.
Since Abbott is a global healthcare and research company, the increased appreciation of the role of laboratory medicine in everyday healthcare decisions paved the way for business growth. It also benefitted the status of individual researchers and promoted evidence-based medicine, a boon for people around the world in need of scientifically-supported healthcare.
To read more about the work Movéo has done for our clients, visit our case studies page.
Photo Credit: ChadoNihi via Pixabay
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