Have you marked your calendar for tomorrow’s #socbizchat with Kevin Randall, Cheryl Burgess and Mark Burgess? Get ready, because we’ll be discussing lessons from Cheryl and Mark’s book, The Social Employee. Want a sneak peek? Here are three things you’ll learn more about in the chat tomorrow:
How great companies build great social cultures
The majority of The Social Employee is devoted to stories of how top brands including IBM, Cisco, Southwest Airlines and AT&T built standout social cultures. In our Twitter chat, you’ll learn more about how great companies use social channels to increase employee engagement and strengthen their businesses. If you’ve already read The Social Employee, have your questions ready.
The importance of internal social media strategy
Many people continue to think of social media as only an outward-facing tool. The Social Employee reveals it to be so much more. Whether your business has already embraced internal social media, is cautiously considering it or is afraid to get involved, tomorrow’s Twitter chat is a great chance to learn more. Join us to hear about brand successes and ask questions about how they got there.
How to recalculate a social media policy for maximum effect
In our chat, you’ll learn that top brands constantly measure the effectiveness of their social strategies and make changes when necessary. Get insights into how to measure the effectiveness of your policy, and how to recalibrate when necessary for better results. If you have a story to share about an effective social media strategy pivot, come prepared to share.
Remember to join us tomorrow at 10 am PT/12 pm CST to take part, using the hashtag #socbizchat.
Photo credit: Seattle Municipal Archives via Flickr Creative Commons
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