Marketing and sales managers need to work together to streamline communication between their departments. To improve communication at your organization, try pairing modern tech tools, such as a CRM program, with the more traditional approach of in-person meetings. Each tool has unique benefits:
Your organization can use a CRM program to manage leads and current clients throughout your relationships with them. When your chosen CRM is fully integrated with both marketing and sales, it will help you seamlessly nurture prospects. This will help you ensure a smooth handoff of prospects from marketing to sales, and keep both teams informed throughout the process.
Establish a regular schedule for meetings between sales and marketing. Key decision makers in each department should get together often to align strategy and review progress toward common goals. At longer intervals, gather the whole team. When sales and marketing team members are well-informed about each other’s work, they are better able to support each other. In-person meetings can foster a sense of connection between employees on both teams, encouraging collaboration.
Digital communication tools can keep everyone in sales and marketing in the loop. In addition to email, project management programs can improve communication between sales and marketing. Use a project management program to lay out timelines for particular campaigns and display assigned tasks. These tools can provide an easy reference for employees to check in on team progress and needs at any time.
Has your company taken steps to improve communication between sales and marketing? Continue to visit our blog for the rest of the month to learn more about the importance of sales and marketing collaboration.
Photo Credit: David Terrar via Flickr Creative Commons
(Click here to expand)
