Today, we’re marking the last day of the third quarter. Tomorrow isn’t just October first, it’s the beginning of Q4 2015, and if you’re like most marketers, you’ll be busy reflecting back on the year’s work to date and planning for 2016 during this last quarter of the year. Now is the perfect time to reevaluate and rework your content marketing strategy.
Today, we’re bringing you resources from around the web to help you do just that. Have you read something you’d like to recommend? Contact us, or reach out to us on Twitter @moveo.
Are you one of the many marketers still operating without a content marketing strategy? This Content Marketing Institute post provides a solid overview of why your organization needs a content marketing strategy and how to go about putting it in place. A documented content marketing strategy will help your team effectively tackle content creation and acquire a higher budget for your efforts. Read this article for valuable tips on how to better communicate your strategy internally, and how often to update your approach.
In this new Business2Community post from marketer Tim Asimos, you’ll find tips for laying out your content marketing strategy for the next six months to a year. Asimos also includes advice on how to create an editorial calendar for your blog, repurpose content effectively and create a “parking lot” of unused ideas that might come in handy someday.
Not to brag, but some of the best recent content about content comes from within Movéo. In this post on Business2Community, our managing partner Bob Murphy discusses how to make your B2B content work harder by creating and documenting a content strategy and using data to measure the success of your content. He also delves into how to use different channels to deliver content strategically, explaining that marketers can and should use data to determine which channels are best for delivering different types of content.
When you’re planning your content marketing strategy, take heed of these thoughts from Seth Godin. In his post, Godin remind marketers that “The best way to contact your users is by earning the privilege to contact them, over time.” The rise of ad blocking should be a wake-up call to marketers. Marketing materials need to serve the audience and provide real value. When planning your content marketing strategy, always ask yourself, “Does this content benefit my audience and address their needs?”
Learn more about content marketing best practices by reading Movéo’s white paper, The 5 new laws of content.
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