Will your marketing team be able to keep your organization competitive in 2016? If you aren’t sure, what are you doing now to prepare?
It’s time to conduct a critical assessment of your team. Are there roles you need to fill now in order to continue making an impact? Are there people on your team who could offer more in a slightly different role than the one they fill now? As you allocate human resources and marketing budgets for 2016, consider the following roles your team may need to grow.
The new marketing value chain is data-driven, and to create successful digital marketing campaigns, your organization’s strategy needs to be data-driven, too. While digital tools like Google Analytics can absolutely gather and organize data for you, you can’t rely on these tools to analyze that data thoroughly and tell you what insights you should take from it.
Going into 2016, it’s essential to make sure your organization has well-trained data analysts on staff and provides them with the tools they need to glean insights from data.
From striking ad images to educational white papers, your marketing team needs top writers and designers capable of bringing your content to life.
We’ve talked before about the importance of great content that meets the needs of your targets. The best content creators need to do more than just write well: they need to be able to work with data analysts to optimize and maximize their content. Don’t forget the importance of an editor who can make sure your copy is polished and professional.
Could your organization benefit from working with a partner firm? Perhaps you are looking for the added insights of a consultancy that has its finger on the pulse of industry best practices and innovations. Perhaps your organization’s structure is not set up to accommodate a large marketing team in-house but could benefit from the agility and expertise of an outsourced marketing function. Whatever your reason, choose a marketing firm that will be a growth partner.
Could Movéo be the right growth partner for your organization? Contact us to find out.
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