In 2015, we addressed topics across marketing, from business purpose to innovative content forms. As we move into the coming year, those lessons are just as important as ever. As you plan for 2016, revisit these pieces, and see why they are still relevant to your marketing going forward.
Sixty-two percent of CMOs say they feel pressure from their CEOs to prove marketing’s value. Are you one of them? In this piece for MarketingProfs, Movéo Managing Partner Bob Murphy gives CMOs the tools to show their value to their CEOs and boards.
In 2016, measuring and reporting marketing’s ROI will remain a top priority for marketers in organizations large and small. Review Bob’s piece for ideas on how you can identify and address opportunities to improve the impact of your marketing, and display your success to your boss.
Writing in Business2Community in June, Bob Murphy again addressed CMOs needing to solidify their roles in high-level business discussions. These four tips remain critical to grow marketing and improve success rates.
In 2016, commit to using data-based strategies to drive meaningful growth and change—and demonstrate your department’s ROI. As Bob states in this piece, that’s the way for CMOs to prove their importance and place in an organization, and in doing so to secure the necessary resources for continued success.
Early in 2015, we released this white paper, in which Movéo Vice President of Strategy and Planning Kevin Randall took a closer look at the relationship between purpose and business success. He shows that organizations need higher purposes that speak to three “COR” audiences: Customers, the Organization and the Rest of the world.
In 2016, organizational purpose will continue to set organizations apart. Will yours be one of them? Whatever your marketing is selling, it also represents an organization that has a larger impact. So in the coming year, work with others at your company to make your purpose clear.
In this white paper, Movéo Managing Partner Brian Davies addressed the rise of raw content, and how it’s reshaping the world of marketing. Read the piece to learn more about how everything from the shift to “pro-amateurs” to the pace and uncertainty of digital publishing is changing the face of digital content.
Your marketing strategy for the coming year will need to take the rise of raw content into account, and figure out how to give your audience something truly engaging. If you’ve ever struggled with balancing polish and authenticity, this piece is for you.
In this contribution to the American Marketing Association’s B2B e-newsletter, Bob Murphy covers best practices for marketers looking ahead to the projected rise of B2B e-commerce. If you’re looking for more insights on how to prepare for digital-first buyers or ensure channel mobility, this one is for you.
The increase in B2B e-commerce is ongoing, and early 2016 is a great time to perfect your organization’s approach to these opportunities. Don’t leave money on the table; learn to optimize your digital presence for the B2B e-commerce boom now.
Looking for more B2B marketing guidance? Take a deeper dive into Movéo’s thought leadership by browsing our white paper library.
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