Movéo is proud to once again be partnering with the Mulliganeers, a non-profit organization dedicated to raising funds for children and families in need. After about five years of working to support the Mulliganeers in a variety of ways, Movéo recently helped the group rebuild their website from the ground up. The new website, built on the WordPress platform, required new architecture, design and programming.
“The new website… not only raises [the Mulliganeers’] professional look, it provides them with content management tools that will allow them to efficiently manage the website going forward,” says Dave Cannon, Vice President of Creative Technology at Movéo. “It also provides much needed support for mobile audiences, improved calls-to-action and new donation features that we hope will help the Mulliganeers raise even more money to help the families they sponsor.”
Movéo created a website that more prominently showcases the stories of children who rely on the support of the Mulliganeers.
These children and their families are at the heart of the Mulliganeers’ mission, and it was important that the new website create emotional connections between those children and families and potential donors. To do so, Movéo and the Mulliganeers put the children’s stories front and center, and added a content management tool so that those stories could be updated over time. The new section will dynamically display how the Mulliganeers have helped the families through every step of their journey.
The new site also prominently features the Mulliganeers’ mission and successes. Visitors can easily find information on annual events and can’t-miss opportunities to have a great time while supporting a good cause. Check them out here.
A mobile-responsive website was also a priority for the redesign. Today, mobile-responsiveness is basically a prerequisite for any organization. For an organization that relies on donations as the Mulliganeers does, it’s critical to be able to reach people not only when they are sitting at a desk but in the micro-moments throughout the day when they could be prompted to do good, whether that is waiting in line for lunch or sitting on the couch in the evening.
Mobile is also convenient for event attendees. “Mobile usage continues to rise, and having an improved mobile presence allows their donors and friends to easily get the information they want, like the location or times of a fundraising event,” Cannon explains.
On the new website, the redesigned donation page uses the thoughtful presentation of options to encourage giving. The new page offers a friendly user experience, making it easier for site visitors to donate and offering clear options for donations at varying levels and on a one-time or recurring basis.
We look forward to continuing to support the Mulliganeers as they support children and families in need. To learn more about the Mulliganeers, donate to their cause or consider attending one of their events, visit Mulliganeers.org.
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