According to ICMI, one in five consumers is more likely to respond to a marketing text message than a phone call. While many think of texting campaigns as a B2C-focused method of offering quick product discounts or coupons, this method has many applicable uses across industries.
In today’s post, we’ll be taking a closer look at two of the distinct benefits of healthcare texting campaigns. Read on for some tips on how to execute a successful campaign.
If you’re considering a healthcare texting strategy, one of your goals may be to grow your patient database. One of the best examples of this is New York City’s Community Health Net. In order to increase appointments, the organization turned to text message marketing and used their existing social media strategy to put it in place.
In order to generate awareness among potential patients, the organization used their social networks to invite followers to receive dieting tips right on their mobile devices. Along with these tips, the organization also promoted local screenings for diabetes and related health issues to their texting list.
Ask yourself: how could a similar approach benefit your own healthcare marketing? This campaign enticed people to sign up by offering real value in the form of health advice. Moreover, it fulfilled that promise through both the diet tips and the invitations to health screenings. Patients won’t opt-in or stick with your texting campaigns if they aren’t enjoyable or useful, so make sure any of the campaigns you craft offer benefits for your audience as well as your own lead generation.
While it’s true the core of patient relationships are formed inside the doctor’s office or consult room, fostering that patient connection shouldn’t end the second they leave. According to a study by the Department of Health and Human Services, those who opted in to receive “text-messaging interventions” saw “significant improvements around smoking cessation, diabetes management, asthma and other chronic conditions.”
As with any form of marketing, a well-done texting campaign can help keep your organization top-of-mind and help make you into a trusted resource. It’s all about striking the right balance in terms of timing and content.
Texting campaigns provide support in between check-ups and work to retain patients and increase overall satisfaction. Text message marketing is also a great way to ensure a streamlined communication system. These texts can act as appointment reminders, give patients the option to cancel, and give you the opportunity to send them some tailored content.
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