The end of the month is approaching, and as usual, we’d like to share a few of our favorite posts from around the web. After spending this month discussing best practices in the current social media landscape–specifically for B2B–we want to highlight some companies who are doing an exceptional job with their social communities.
This nomination explains how SAP used social media to engage customers and change the public perception of their company. Because many considered them to be solely an ERP provider, their goal was to raise awareness about their wide assortment of innovative projects. Results of their campaign are impressive, and the approach proves that with measurement and targeted goals, social media has the power to ignite people behind products.
Dell is doing a fantastic job at turning social media insights into actionable business insights. At Movéo, we love data and analytics, so their work to develop a “Social Net Advocacy” metric is impressive.
Salesforce has a strong online community. We like the emphasis, as shown at this link, on event advertisement in their Facebook cover photo.
We admire ADP’s level of engagement with their followers on social media. They consistently provide their community with high-value content that solves everyday workplace problems.
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