Employee engagement is a hot topic, and for good reason: your people are your best asset. They interact with customers, drive sales and directly impact business growth. Engagement is defined in a variety of ways, but it always means making the targeted party feel valued and helping them participate in a two-way dialogue. If your company is effectively engaging leads, customers and employees, all three groups will feel that your senior leadership truly cares about their needs.
Our tips for engaging employees have been fairly simple. Involve them in decision making. Make brand promise part of their everyday lives. To end the week, we’ve got one more:
Here’s how to do it:
Praise employees for their expertise and contributions to the company, and allow team members to capitalize on their strengths. If someone is particularly good at event planning, don’t hesitate to allow them to become involved in the logistics of the next conference or education day. Helping your staff take their strengths to the next level is not as difficult or costly as many imagine.
While professional development opportunities outside of the workplace are great, it’s often more practical for employees to learn new skills right on the job. If an employee has an interest in another department, consider letting them help with a project to cultivate new skill sets. Sometimes, departing from strictly defined roles is healthy and rewarding. This maximizes the expertise within your company as people learn from colleagues, strengthening your business for the future.
Making an effort to foster internal professional development will lead to employee happiness and positivity, which results in higher productivity and retention. Eventually, your business will feel the effects right where it counts: increased revenue.
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