Now that you have a strategic marketing plan to work from, it’s time to ensure that it is feasible to carry out and will be effective in raising your organization’s profile and communicating your key messages. If you’re working with a marketing partner, talk through your strategic plan with them to understand how best to execute it over time and whether there are any concerns that still need to be addressed. Here are ten questions to help you start the conversation:
Carrying out the plan
- How does each tactic support the overall goals of the strategic plan?
- Which member of the team will be responsible for carrying out which aspects of the strategic plan?
- Are there tools we do not currently have in place that are needed to most effectively carry out the plan? If so, when do we need them by?
Adjusting the plan over time
- Are there any changes in our industry that may impact our strategic plan? If so, what are they, and what is their impact?
- What data do we need to assess our plan, so that we know what adjustments are necessary?
- If data shows that particular tactics are not effective, will they be replaced or adjusted? If replaced, by what?
- Does this plan provide guidance for how marketing should proceed in the case of unexpected events?
Resources
- Is there a baseline level of investment in each of these tactics required to create an impact?
- Are there skill sets not currently present in our team that are needed to successfully carry out this plan?
- Are there marketing tools that could make our efforts more effective or efficient?
Do you have questions about marketing that you’d like a Movéo team member to answer? Contact us today.
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