For those of you who lead the marketing department at your organization, January is a perfect time to check in with direct reports. As the year begins, solicit feedback. Ask your team members about the marketing operations in which they feel secure, and those they feel could use improvement in the year ahead. Here are some ideas to get you started:
Team-building
- Where does our team need more support in the coming year?
- How can we improve alignment within marketing operations?
- How can our team improve communication with other departments?
- Are there areas in which ongoing training programs could help us do our best work
- Do you feel that you have a voice in our operations?
Marketing impact
- Are there areas in which you are concerned about meeting our goals in 2016?
- What marketing efforts do you feel have had the most impact on our organization’s reputation?
- Where do you feel our work is not achieving its full potential and what would you change to improve it?
- How can we improve marketing ROI reporting?
Marketing changes
- What training do you feel would better prepare you to address recent and ongoing marketing changes?
- What marketing changes do you feel are on the horizon and how do you feel we can better prepare for them?
- What trends do you see on the horizon you’re most excited about? How do you want to pursue them?
Marketing tools
- What tools do you feel could improve the team’s marketing operations in the coming year?
- What tools are we using that need to be retired?
- How can we more effectively harness the tools we have to improve our marketing?
- Do we need to implement new trainings or professional development offerings to get people up-to-date on the tools we’re using?
Do you have questions about how your team could improve marketing operations and impact in 2016? We’d love to talk with you. Give us a call.
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